About the Journal
Journal of Branding, Advertising, and Strategic Research in Organizations (J-BASRO) is a scholarly publication that focuses on the latest research and developments in the fields of branding, advertising, and strategic management within organizations. The journal aims to bridge the gap between academic research and practical applications in the corporate world, providing valuable insights for both scholars and industry professionals.
The journal covers a wide range of topics, including but not limited to:
- Branding Strategies: Studies on brand development, brand equity, and the role of branding in creating competitive advantage.
- Advertising Innovations: Exploration of traditional and digital advertising, the impact of media on consumer behavior, and emerging trends in advertising technology.
- Strategic Organizational Research: Analyses of leadership, management strategies, corporate governance, and decision-making processes that drive organizational success.
- Consumer Behavior: Insights into how branding and advertising influence consumer preferences and purchasing decisions.
- Global Marketing: Examination of international branding and advertising strategies, including cross-cultural marketing efforts.
J-BASRO invites contributions from researchers, marketers, business leaders, and consultants, offering a platform for exchanging knowledge and best practices in the ever-evolving world of brand and organizational strategy. Each issue features peer-reviewed articles, case studies, and thought pieces that advance understanding of how effective branding, advertising, and strategy contribute to long-term success in various industries.
Publisher: CV. Green Gold Mountain
Address: Jl. Raya Cilegon Km 8, Taman Jaya RT/RW 16/05, Taman Baru, Taktakan, Kota Serang, Banten 42162
Phone: +62 822-8066-0691